As clichéd the statement - 'united we stand,
divided we fall' may be, it is the secret behind every success story. The
importance of teamwork gets doubly highlighted in the realm of businesses.
Delving deeper into the issue of teamwork we see that irrespective of the size
of a particular business venture, teamwork among the partners, staff or
employees, as may be the case, is of immense importance. Even if it is a small
scale business with a modest start up, constructing professional relationships
and working together as a team, goes a long way in achieving dynamism and
success.
A one man army entrepreneurship is sure to
betray a business at some point or the other. Most successful businesses get
help and support both from those within and outside the peripheries of the
venture. The owner of a business venture must highlight the importance of
teamwork by blending it with the company's culture and business methods.
Effective networking and working together with other business leaders is a fool
proof method of successfully promoting a small scale enterprise.
Incorporation of Teamwork in your Business:
Teamwork involves the combined efforts of two
or more people contributing different skills but sharing the same view point
and working towards common aims and goals. Employees of the business must be
made aware of the goals set for the enterprise and must work in such a way that
catapults the business closer towards meeting these aims and targets. Mutually
beneficial interactions and networking with other small business owners can be
the perfect antidote to a future of long term struggle.
It is very crucial to incorporate and blend
teamwork into one's business culture and a work
method statement. Teamwork incorporates mutual respect for each other's
opinions and capabilities, injects a sense of ownership and thus accountability
within the employees and allows for honest communication and discussion about
the issues dealt by the company.
Importance of Teamwork in the Marketing World:
One mutually beneficial activity that has gone
completely unnoticed over the years is the concept of co-marketing.
Co-marketing opens up numerous marketing opportunities making it a highly
beneficial game plan. Pulling it off however requires high creative and
organizational skills, but be rest assured that once it hits the mark, your
business will well be on its way to the `seat of success'. Co-marketing
involves sharing of customers by tagging up with other businesses that target
the same market, in a complimentary manner though instead of a substitutable
manner. This establishes a strong referral and mutually beneficial relationship
between two ventures.
Teamwork thus seems to be the key ingredient
in the recipe of a successful enterprise, be it small or large. Mutually
beneficial activities like networking and co-marketing are what you should
include in your game plan, if you want your business to be catapulted to
success!